Hi, I'm Xanthe (pronounced Z-ann-thee), or simply Xan. I create UX/UI designs grounded in research and behavioural science to create experiences that perform.
I love being on the tools as much as I love guiding designers to deliver their own successful projects, drawing on 15 years working with the worlds biggest brands.
MARCH 2026
Workflow
Design that starts with customer insights and ends in real results.
About
Researcher. Mentor.
CRO Designer at heart.
5+
5+
Years of Experience
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Average Employment Tenure
I'm not just here to make things look good, I'm here to make them work. For over 15 years I've worked with enterprise brands you know and love, enhancing their digital experiences by reducing friction, easing purchase anxiety, and increasing the value and incentive that motivates customers to buy.
FAQ
Smarter decisions start with clear answers.
How do you manage and mentor designers?
Lorem
What would your team say is your most repeated piece of advice?
Ask the team to quote me and I suspect they'd say: "Always have rationale for every design decision you make, then presenting your work to anyone is easy."
Are you available for remote or hybrid roles?
I love people & the office environments so it is important for me to work in a role that is onsite. Ideally with one day at home but I am flexible on this.
What are you looking for in your next role?
I have worked in an agency for the last 7 years and I am very grateful for the range of creative projects I have been privileged to help bring to life. However for my next role, I believe I would be happy in-house again where I can have the breathing space to really understand the brand, the customers, and their pain points. Then work with a passionate team to help solve them.